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COMMERCIAL/2025/Basheerbagh, Hyderabad
Swarna
A bridal jewellery campaign for a Basheerbagh house
Basheerbagh, Hyderabad · 2025
PROJECT DETAILS
CLIENT / SUBJECTSri Lakshmi Jewellers
CAPTURE SYSTEMFujifilm GFX 100S · 120mm macro
FILM / EMULSIONHigh-Key Commercial Grade
EDITORIAL NARRATIVE
A festive-season campaign for a seventy-year-old family jeweller who had never shot anything beyond a catalogue. The brief was to photograph the pieces on real necks and real hands rather than velvet busts. Medium format for the detail, controlled strobe for the gold, and a Hyderabad bridal stylist to keep the drape authentic to Telugu and Deccani traditions.
The kasula peru, shot at f/11 for edge-to-edge detail
Maang tikka and jhumkas, the festive hero frame
The groom's collection, usually an afterthought
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