Irani Chai

EDITORIAL NARRATIVE

Subhan wanted menu and campaign photography that did not look like every other cloud-kitchen shoot in the city. So we shot in their actual eighty-year-old bakery, starting at 6 AM when the first batch of Osmania biscuits comes out and the light through the Pathergatti shutters is still low and directional. Food styling by their own head baker. Nothing was sprayed, glued or faked.

“Our delivery orders went up the week these went live. That is the entire review.”